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Ms Christie Seah is a coach of a kind. Equipped with over 10 years of successful training and coaching experience in different countries, she has a secret weapon for every coaching or training assignment.

Thanks to her unique background and experience, thinking out-of-the- box is her natural gift. Ms Seah is a self-taught entrepreneur with a keen eye on sensing people and evaluating situation. While most kids went to school in order to learn how to copy and obey, she spent most of her time observing life in action and cultivated the ability to discern and assess. All the practicality they don’t teach you at business school, she learnt it at tender age from “University of Society”.

Ms Seah is naturally gravitated towards creating start-ups and building strong sales team for Small and Medium Enterprises (SME). She has personally created a few successful businesses in traditional and multilevel marketing fields. She found her passion and talent in training and coaching when she trained up a team of Network Marketing force in Hong Kong.

To further pursue her career in training, she joined a multinational corporation specialized in experiential training in Hong Kong. She took up a Sales Management function with responsibilities in facilitating small group training and coaching the sales team members individually and in group. She was later being seconded back to Malaysia to help create the new branch locally.

In 1997, Ms Seah founded Frenz Learnings together with Ms Chin Lai Meng to embark on their own undertaking in transformational training and coaching. Since then, she has developed tailor-made Performance Based and Effectiveness coaching programmes. She has been coaching individuals and leaders in Malaysia, USA, Australia, Hong Kong and Mexico.

In 2004, she was certified as Management Effectiveness Coach by Ideal Coaching in the US. In 2011, she was certified as Corporate Based Mindfulness Trainer by The Potential Project in Denmark. In 2014, she added to her portfolio as certified Advance Trainer by Oneness University in India. Ms Seah has designed and is the master coach of the Youth Coaching Programme – “Be a leader of your own”. Having been living an exemplary life as such, she is the ideal coach for anyone who inspires to succeed, no matter what your starting point is.

As a firm believer of continuous growth and improvement in all areas of life, Ms Seah keeps venturing into different corners of the world to find inspiration and learn from the Masters. She has been to Ghana, Egypt, USA, England, India and Peru. From every trip, she brings back more to share with her clients, family and the community. In her eyes, no matter how tough the situation may seem, as long as we don’t give up, there will always be better days ahead. To have success in life can be that simple.

“I just want to tell people that if I can make it, anybody can. Success is not about ability or background. My primary school teacher called me an idiot. Yes, indeed, an idiot with an enjoyable career, with good friends and business associates around the world and a family at large. So you don’t have any excuse not to do better than me, do you?”


“We first agree to be coached by Christie Seah not really knowing what to expect. After nine months of coaching we were really impressed with the results. We begin to understand more about our behavior and reaction toward people (relationship) or things that happen around us. Before the coaching, we see things through our own world view which is based on our own limited past experiences. She helps us to see things in a neutral and broader perspective and guides us through the process to realize our self potential. The self progress monitoring process provides us sense of direction toward achieving our goals in life.”

Fennie Hoo & Hin Jee Kwong Married couple & Financial planners